Handbuch Corporate Citizenship

This book provides a sound overall view of the wide application of Corporate Social Responsibility (CSR) and Corporate Citizenship in daily business life. For business managers and CSR managers the book provides concrete tools to achieve competitive advantages by implementing social responsibility and thus build a lasting business value. The book is a catalogue of ideas with practical suggestions for implementation in the company, but also provides the scientific background knowledge. Practitioners from different areas give insider knowledge and show how corporate citizenship can be applied successfully.

Corporate Social Responsibility für Manager

Habisch, André; Schmidpeter, René;
Neureiter, Martin (Hrsg.)
2008, XII, 538 S. 26 Abb., Geb.
ISBN: 978-3-540-36357-6

Price:     € 74.72

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Reviews

"...This book shows how companies Verwantwortung social [sic] take over and at the same time increase the company value. The book is a catalog of ideas with practical suggestions and provides the theoretical background." (A catalog of ideas from theory and practice, in: Handelsblatt, 26 Nov. 2007, B6)

"The authors of the manual... it has succeeded in a currently very diverse scene well captured. Thanks to technical articles, case studies and practitioners as authors, this book gives a fascinating overview of business cooperation. ...Covers the manual... from everything very well and is an inspiration not only for businesses. " (Matthias Daberstiel in: News from chemistry, 2008, Vol 56, Issue 4, p. 472 f.)

"...Aiming rather to the practice it provides a solid overview of applications of Corporate Social Responsibility (CSR) and CC in the economy of everyday life. ...The contributions... are illustrated with vivid graphics, and the checklists at the end of the chapters offer practical benefits: a valuable Ratings for the practice. ...Not least because of the specific technical language is an intensive and concentrated reading required. Those who take the trouble to themselves, will be rewarded by stimulating new discussion approaches... " (In: Stiftung & Sponsoring, 2008, Issue 3, p. 44)